PUMA’s Iconic Suede Gets A Romantic Refresh

By Lara Kramer  •  17 Aug 2026 in Hanger

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The PUMA Suede is entering a new chapter with the launch of Suede Bloom, a fresh take on the silhouette that has remained a fixture in fashion and street culture for decades.

Following the return of the original Suede in July, Suede Bloom brings the classic design back into focus with a softer, more feminine edge. Since its debut in 1968, the Suede has continuously evolved alongside different eras, subcultures, and creative movements without losing the identity that made it an icon.

For Suede Bloom, that evolution comes through delicate details including faux pearl accents, interchangeable satin and frilled lace elements, and a palette of soft, understated hues. The collection is available in “Frosted Ivory”, “Misty Pink”, and “PUMA Black”.

The accompanying campaign captures the balance between individuality and togetherness, styling the Suede Bloom in playful, whimsical ways that reflect its sense of spontaneity and ease.

Beyond another seasonal update, the collection celebrates the idea of “blooming” as a form of personal expression, inviting wearers to make the silhouette their own.

Priced at RM439, the PUMA Suede Bloom in “Frosted Ivory” and “Misty Pink” is now available at PUMA.com and PUMA stores. The “PUMA Black” colourway is available exclusively at selected PUMA retailers.

Long before it became known as the Suede, the silhouette went through several names and eras, building a legacy that spans sport, music, and street culture.

The story began with PUMA’s first lifestyle shoe, the Crack, which launched for the 1968 Olympic Games in Mexico City. Track and field athlete Tommie Smith famously held the shoe aloft following his Olympic victory.

In 1973, NBA star Walt Frazier gave the silhouette his own identity, leading to the creation of the Clyde. It later became known as the Suede, taking its name from the signature material used across its upper.

As hip-hop and B-boy culture grew, the Suede found a new home among dancers and street communities. When it arrived in the UK in the 1980s, it was introduced as the States, reflecting its growing popularity beyond the US.

Across every name and era, the silhouette has continued to adapt while remaining unmistakably itself, cementing its status as one of PUMA’s most enduring icons.

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