Sportswear giant, Puma is pushing the boundaries and sustainability with a new range of products that are either recyclable or biodegradable. Called InCycle, the brand’s first closed-loop collection includes footwear, apparel, and accessories that have earned the basic level certification under version 2.1 of the Cradle to Cradle CertifiedCM Product Standard. Innovation design experts at Puma used the product certification process to achieve very environmentally friendly and toxic-free components for the products.
Among the biodegradable InCycle products are the fully compo-stable Basket Tee and the Basket Lifestyle Sneaker, which has an upper made from a mix of organic cotton and linen while the sole is composed of the biodegradable plastic – a new biodegradable material that can be shredded into its component materials before being composted by microorganisms into biological nutrients
Meanwhile, the recyclables include the Puma Backpack and the Puma Track Jacket. The backpack is made of polypropylene, which can be broken down to the original substance while the jacket is made from recycled polyester deriving from used PET bottles. Both use homogenous materials to ensure they are fully recyclable, including the zipper. The jacket can also be converted back into polyester granulate, which can be used as secondary raw material for other products made of recycled polyester.
In conjunction with the InCycle line, Puma has launched ‘Bring Me Back’ programme that requires recycling bins in Puma outlets where customers can return used shoes, clothings, and accessories of any brand. Customers who return the used goods to the recycling bin gets to enjoy 10% off at Puma.