We were looking forward to Friday, but when it came, it was a wet day. We made our way to Changkat Bukit Bintang through surprisingly easy traffic for the Puma Furio party. Held at Frangipani, the event celebrated Puma’s 10th year involvement in motorsports. It was also in conjunction with Puma’s current Spring/ Summer ’09 Motorsports campaign in lieu of Malaysia’s latest F1 season and Puma’s partnership with Ferrari.
Man, Frangipani has never been so hot! Over 500 people turned up at this invite-only party to check out Puma’s exclusive new collections of Puma Ferrari-Furio shoes, Puma’s Women’s Shala & Fitness and Puma’s FTPA. We were suitably impressed by the setup that saw the wicked fashion show whose runway was a topic of discussion that night. Puma brought the fashion show from inside Frangipani out to the streets via scaffoldings built outside. This attracted passersby on the Changkat Bukit Bintang strip thus creating even more hype for the brand. Genius! The night’s catwalk presentation was accompanied by music from Puma Ambassador DJ Daryl B.
Right after the fashion show, the Furio B-boys showcased some freedom of movement by leaping off the walls, balconies and scaffoldings. We anticipated this as we expected Yamakasi, but it was tame. We blame it on the rain. They later made it up with some slick dance moves when they accompanied the electrifying Arabyrd’s performance. JUICE knows about her love of climbing things, but man, did she love it!
We hung out with Sole What? owner Edwin Choong as we guzzled a few well-served drinks while watching emcees Joanne Kam Poh Poh and Fly FM’s Phat Fabes in drag.Â We weren’t sure if we should laugh or run away.Â The duo gave away prizes like a pair of Puma Ferrari-Furio shoes, and the best dressed won 12 corporate platform grandstand tickets for the F1 race that weekend amongst other prizes.
JUICE had a good workout on the dancefloor for the rest of the night, sweating it out to the music of Daryl B. Happy 10th Puma Motorsports!