Pop My Apple!

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What do Snow White, Adam and Eve and Gwyneth Paltrow all have in common? Their undeniable attraction for a certain scrumptious fruit – the apple! And we don’t blame them, considering we want to take a big bite out of the DKNY Be Delicious Pop Art apple ourselves.

This limited edition piece is inspired by the bold and colourful pop art movement of the 60s – this one in particular was designed by award-winning illustrator Brad Hamann. We’re sold on the eye-catching packaging with Ben-day dots, comic lettering and speech bubble. The packaging isn’t the only thing that has undergone a transformation. The um, apple of our eye is the bottle and the comic strip icon, the Be Delicious girl. JUICE is a sucker for yummy smells, and when it’s got attractive packaging, we’re reaching to pluck one out of the shelves right now.

The Limited Edition Be Delicious Pop Art apple inspired fragrance will be lauched at the end of July.

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