the nature of names

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In an effort to find ‘proper direction for them’, the authorities have decided to rebrand those ubiquitous motorcycle hellions colloquially known as ‘Mat Rempit’ into something more inspiring, say for example ‘Mat Cemerlang’.

I don’t know about any of you, gentle readers, but there’s something unusual to me when the participants of an unlawful activity are officially christened in the tiers of Government. It appears that the act of illegal racing, though an offence in the eyes of the law, is lauded by the very people who outlawed it.

Suggestions for the rebranding of other activities or subcultures, anyone?