Nike ‘What the Max’ Pack @ Sole What

There’s finally a reason for a “what?!” exclamatory reaction when entering Sole What; the vibrancy of Nike’s What the Max Pack. Taking a cue from What the Dunk SBs, the Air Max decides to paint itself in the sort of rainbow neon colours that could only be induced either from watching trippy kids’ cartoons or taking a substance. When we’re not busy trying to be edgy, they actually remind us of the coming Olympics due to the vibrant colours, which is actually what it is colloquially called in some circles; the Olympics Air Max.

This collection comprises of 3 editions in their own unique colourways, Air Max 90 Hyperfuse, Air Max 95 Hyperfuse and Air Max 2012 Hyperfuse. All infused with Hyperfuse technology (in case you can’t tell by their names), these shoes are layered with 3 materials, each with its own purpose; durability, breathability and stability. The materials were composited using heat and pressure to create impeccable technical precision that is impossible with traditional cut-and-sew methods.

Available exclusively at Sole What, the bold neon colourways of this pack will make the perfect essential footwear for your summer. Nothing begs notice more than “what”-inducing shoes.

Air Max 90 retails at RM429 while Air Max 95 and Air Max 2012 both retail at RM599. Sole What is located at Lot S-229A, Second Floor, The Gardens and Lot F346A, First Floor (New Wing), 1 Utama Shopping Centre.