The Nike Air Presto is known in the early days for its cheeky, irreverent advertising where it featured idiosyncratic names for its colourways such as ‘Catfight Shiner’, ‘Trouble at Home,’ and the ‘Abdominal Snowman’. It’s been 16 years since the sneakers were launched, and they continue to deliver on running performance as a footwear brand that compounds both style and sports. Presto has been donned by elite athletes and even displayed in art galleries. Its feather light, form-fitting, minimalist construction and design enable comfort and enhancement to your running capabilities. Sixteen years in, the Nike Air Presto has undergone a contemporary update with new materials and technology to create the Nike Air Presto Ultra Flyknit. This iteration sees a much-highlighted use of the Flyknit technology – for instance, stretch in the collar, appropriate ventilation, and strategic heel and toecap support. The TPU cage is reengineered to fit the Flyknit upper, while areas that are prone to wear receives ultra tooling that improves comfort and durability.
Here are some shots of the new and improved Nike Air Presto Ultra Flyknit:
Below are some examples of the irreverent advertising of the Nike Presto:
The Nike Presto Ultra Flyknit will be launched in Malaysia on Monday 16 May ’16, and it will be available at Nike outlets (Pavillion, KLCC and MidValley) as well as Sole What, Crossover Sunway and Hundred% Lot 10. The retail price is RM 649.