One of Malaysia’s leading outdoor advertising companies, BigTree just launched the largest digital out-of-home (OOH) display called CuBig @ KLCC Junction located on Jalan Ampang opposite the Petronas Twin Towers.
The visuals displayed gives off a 3D illusion making the ads seem lifelike.
Speaking to News Straits Times, chief executive officer of BigTree, Shukor Ariffin said that their aim with the new OOH display is to captivate audiences as they pass by the traffic light intersection.
“Audiences would be able to enjoy immersive brand experiences, potentiating talk-of-the-town campaign creativity by utilising the anamorphic or 3D capabilities of the CuBig @ KLCC Junction,” he said.
He also added that this will be the future of advertising on digital OOH.
The online launch was named “Impulse by BigTree” which is a name chosen to truly immerse the idea of OOH media to generate awareness as well as influence consumer behaviour.
If you haven’t had the chance to pass by KL city and be amazed by the display, you can watch the video here: