Never Hide With Ray-Ban

Remember that global Ray-Ban campaign? Yep, it’s still going on and it’s spurring millions to get camera-happy! The Never Hide campaign was launched in March this year in twelve major cities around the globe. The evolutionary concept sought for you to express your thoughts openly, letting your personality shine and remain faithful to values of authenticity. Well, that monstrous photo frame inspired countless numbers of people to get creative and interact with the Never Hide World. The result? Check it out. Ray-Ban has shared these cool snap shots with us here at JUICE.


See the world through rose coloured glasses below or log on to for more info!

Images Ray-Ban