Music has a strange way of uniting people all over the world regardless of race and backgrounds. Remember the song that goes, ‘Music gives you happiness or sadness, but it also, it also heals your soul’? Yes, music does that and this year, in response to the earthquake and tsunami in Japan, MTV Video Music Awards Japan (VMAJ) will be staged as a live international music television event to benefit the Japanese Red Cross entitled MTV Video Music Aid Japan.
Indra Suharjono, the Executive Vice President and Managing Director of VIMN North & Southeast Asia said, “This decision was a simple one – shift the focus to aid and recovery, and use music to inspire and activate our viewers to help the Japanese Red Cross”.
Broadcasting live on 25 June 2011 from Makuhari Messe to more than 30 million homes on MTV Japan, MTV Korea, MTV China and MTV Southeast Asia, this music event will be hosted by Japanese pop sensation, AKB48 with live performances from international, regional and Japanese artists.
The staging of MTV Video Music Aid Japan will be the culmination of MTV Japan’s Music of Hope campaign, a programme aired to encourage the victims through music. Featuring an array of inspirational music videos, live performances, artist interviews, exclusive news and stories about artists and young people who have been impacted by the disaster, MTV hopes to inspire and rally young people to contribute time or funds to recovery and rebuilding efforts.