Mimi Mashud

Back in school, we usually drew simple doodles in our notebooks during a boring class. We thought that these doodles meant nothing, but doodle artist Mimi Mashud has turned it into a form of art. When Mimi was a kid, she discovered her passion for drawing through her obsession over comic books. Unlike most kids, Mimi told herself that she would be a cartoonist when she grew up.

When she got older, Mimi was sponsored to study multimedia in a private college and worked as a web designer after graduating. Though it was somewhat related to her passion, she decided to do something new after working for 5 years. So she left her job in 2008 and started her own little web project with a friend called Stoodle, capturing interesting Facebook statuses and turning them into doodle artwork while being heavily influenced by UK doodle artist Jon Burgerman and US illustrator/painter Shag.

After getting exposure from the web project, Mimi found herself working extra hard when clients started knocking on her door. Projects from the government and corporate sectors, and friends including Universiti Pertanian Malaysia, AE Marine and Yahoo! have gained her bigger success and recognition. In 2009, one of her designs was selected for the official t-shirt of Urbanscapes through a competition. (Her t-shirt project is on halt for the time being while she scouts around for the best t-shirt printer.)

In the same year, she was recommended to Flop Poppy frontman Andy by a friend and designed the cover for the band’s album Rasa. From cover to inlay, Mimi drafted everything with her pen within a day. Andy was so happy with the outcome that he commissioned her again to design his production’s website. Aside from that, she “stoodled” (Mimi’s term for her doodles) an entire Honda Jazz for the Yahoo! Youreka campaign in Singapore.

Besides working on her I Love…, Chinese Zodiac and Foodelicious canvas series project, Mimi continues to “stoodlerise” random statuses on Facebook and Twitter. One of her artworks even graced the cover of local magazine The Network. Mimi believes it’s important for an artist to carve a niche to survive in the local art scene and she has done this through her colourful, vibrant and whimsical concepts. In future, she hopes to see art becoming more accessible for the common people to appreciate and understand. Here’s to more doodles for the people, Mims!

Eyeball Mimi’s work at www.mimimashud.com and her Stoodle project at stoodle.wordpress.com.