Big Moves at MDA as New Leadership Steps Up for 2025–2026

By JUICE Malaysia • 24 Apr 2025 in News

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As the digital world continues to evolve faster than ever, the Malaysian Digital Association (MDA) has announced its leadership line-up for the 2025–2026 term, and it’s a strong mix of experience, innovation, and vision.

Leading the charge is Nicholas Sagau Tony Ngimat, Chief Operating Officer of REV Media Group, who’s taking the reins as President of MDA. Joining him is Pranav Jha, Head of Media Practices at GroupM Malaysia, who steps in as Vice President.

Their appointments come on the heels of a proud moment for MDA—former President Eileen Ooi has been promoted to CEO of PHD APAC. A big win for Malaysia on the regional stage!

The leadership team is also getting a boost with Cindy Eliza Vaz, Chief Digital Officer of IPG Mediabrands, coming on board as Treasurer. Known for her deep expertise in data-driven media, she’s expected to bring fresh insights and precision to MDA’s mission. Rounding out the team is Lydia Wang, newly minted COO of Star Media Group Berhad, who will continue serving as Secretary.

Nicholas Sagau – REV Media (President). (image: MDA)

Since 2009, the Malaysian Digital Association has been championing digital advertising in Malaysia—think fair measurement standards, industry collaboration, and giving all digital players a collective voice. Representing 61 companies across publishing, advertising, platforms, and creative services, MDA’s agenda is to grow the digital ecosystem the right way.

In Nicholas’s words, “The digital landscape is at a critical juncture, with AI set to disrupt the ecosystem like previous technologies that have reshaped the digital world. It’s now more crucial than ever for MDA to act as a facilitator, driving collaboration and innovation.”

Pranav added, “I am honoured and excited to take on this new role at MDA. It’s been a very enriching journey for me over the last three years, being part of this convergence of ad agencies, publishers, advertisers, and tech companies. I am looking forward to strengthening MDA’s promise of nurturing talents, shaping digital and tech best practices, driving new cross-industry initiatives, and recognising the best work of our people.”

Pranav Jha – GroupM (Vice President). (image: MDA)

So, who else is involved? The updated 2025–2026 MDA Council includes big names like Astro Media Solutions, Dentsu Holdings, FCB Shout, iMedia Asia, PETRONAS, Sinar Karangkraf, Star Media Group, Vivaki Malaysia, and Xamble Group. It’s a powerhouse line-up ready to shape the future of digital in Malaysia.

Curious about MDA’s plans and initiatives? Check them out here. Follow MDA on Facebook.

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