In a time when climate issues are front-and-centre for the global community, pressure groups worldwide are now taking drastic action to effect change.
At a recent Louis Vuitton show at Paris Fashion Week, one brave soul crashed the catwalk, holding up a sign which thumbs at the noses of the global fashion industry.
Affiliated with Amis de la Terre (Friends Of The Earth), Youth For Climate, and Extinction Rebellion, Marie Cohuet, 26, strutted with a flag that had the phrase “Overconsumption = Extinction”, which caused many in attendance to squirm in their seats.
Watch it below:
In the front row, chairman and CEO of LVMH (which owns Louis Vuitton) Bernard Arnault and members of his family were seen exchanging disapproving glances at one another.
The protestor had made it halfway down the catwalk before she was wrestled to the ground by security personnel and ejected from the premises.
The three climate groups said in a joint statement that 30 people were behind planning the stunt, and that two who accompanied Marie have been arrested thus far.
They also called on the government of France to implement “an immediate cut in production levels” of the fashion industry to address the issue of overconsumption which is straining the environment.
“We chose LVMH symbolically because it is one of the most influential houses.
“(They) make frantic declarations about being the most advanced in the sector in terms of limiting their impacts, but we see that in reality it is not true,” said group spokesperson Alma Dufour.
Meanwhile, outside the Lourve building (where the women’s ready-to-wear collection show was taking place), other protestors staged an alternative show, donning gas masks and heckling the celebrity arrivals.
According to Franck Deyris, public relations representative of Extinction Rebellion France, he says this is only the beginning.
“For the next fashion weeks, we would like the big groups to think that we can disrupt something that they organise a long time in advance and in which they spend a lot of money.”
Such stunts like these are often laughed off by fashion industry executives as mere charades, but we will see who is laughing when the climate crisis comes to a head in the upcoming decades. Maybe then they will sit up and listen.