Exploding into the scene after her first single ‘Helly Kelly’, Zamaera is no stranger to the local hip-hop scene. She’s been featured in MTV Asia’s MTV Rap Cypher breaking over a million views, performed at Good Vibes Festival 2018, and is the first female hip hop act to perform in Singapore’s Baybeats.
And now, she will be the first artist in the world to tour the nation live in LFx. Don’t know what the hell that means? Basically, it’s a brand new format where the artiste is set to perform live in 7.1 surround sound (the quality of cinema audio) with visual accompaniment in a cinema near you!
Accompanied by a three-piece band for the hour-long concert, this nationwide tour is made possible with an exclusive partnership between TGV Cinemas and her label – Lakefront Records.
If you’re wondering what’s the tour for.. SURPRISE! Zamaera will be releasing her first ever EP, called Z.
The EP displays her growth as an artiste through four full length tracks, ‘Z vs Z’, ‘Truth’, ‘KMS’ and ‘Almost’. Guided by her label, Zamaera paired with award-winning, 14-time Billboard charting producer and pianist Floyd ‘Timeless’ Thomas to produce her EP.
If you’re planning to catch the tour, you’ll get to immerse yourself in larger-than-life visuals with an exclusive documentary dubbed The Chicago Sessions. In between performance clips, we get to see some BTS footage where Zamaera’s shows more of her vulnerable side while in the process of recording Z.
This goes in hand in hand with her EP where she explores the universal themes of change and love and confronting them with introspection, empathy and confidence. All of that while she spits fierce bars paired with soulful composition.
The live concert experience with LFx is intended to be raw, fluid and heartfelt with the sound designed specifically to make the concert goer’s experience richer.
“Z has been a reflection of my personal and musical growth. From the time spent working on the music, to the constant practice of ‘making things better’ such as my live performances… Just like this live EP performance in LFx, we want to create immersive experiences for the listeners,” says Zamaera.
JUICE had the opportunity to catch the media preview last week Friday, and all we can say is it’s definitely worth your trip to the cinema. The performance is intimate and a roller-coaster of emotions as one second you’ll be up in your feels and the next, you’ll catch yourself booty-popping on the cinema seats. It’s also amazing to witness such a strong young female character performing her heart out KNOWING she’s becoming the next big thing!
As for the nationwide tour, more details will be released as the dates draw closer, but it is certain that the tour will travel to TGV Cinemas in Johor Bahru, Penang, and Miri, with the first concert in Kuala Lumpur.