Launch @ Euphoria by MOS
Text Kevin Yeoh
Hype surrounding the launch of the Ministry of Sounds outpost in Malaysia had begun months prior to its opening, such was the anticipation of having a new international status club on these shores. Then came details of the location – Sunway. Out in the ‘burbs, that would mean no club/bar hopping and presumably a Subang and PJ crowd.
Taking the party out of town and expanding the club scene beyond the city limits is definitely commendable, but it was clear that Euphoria would have to have big things lined up to compete with the draw of the big city lights. Sawdust was the first of a series of soft launches scheduled to break the new club in, followed by a media preview before the followed big reveal.
Designed by an international team, including one of the founding members of Ministry of Sound, Euphoria which pans out in a circular form can accommodates up to 1,500 people over 2 floors, which means there’ll be a whole lotta partying to be done. The main dance arena is located on the first floor, while The Deq with its outdoor lounge area, provides an early evening Balearic vibe. The twin-scene layout is further complemented by two state-of-the-art vibrating dance floors and guarantees punters a choice of music with plenty of bounce.
Euphoria is expected to adopt a production-heavy approach with theatrical dynamics, and with upstart DJs like Ian Ross, Victor G, Nesh, and Miami mash up supremo Patrick Oliver onboard and a music policy that throws up almost everything but the kitchen sink it could prove the right kind of draw for that area.
All the same Euphoria’s talking point has been its non-smoking status. A bold move on the part of club management, JUICE relishes the possibility of going home with our eyeballs intact and our hair not smelling of fag ends. With the smoking room, which accommodate around 20s described by a random punter as a ‘hell room’ it won’t be long ’til smokers come around. And provided the cost of fuel doesn’t go up, you might not be able to hold back die -hard city slickers either.
Euphoria Sunway Lagoon Resort was opened on June 26 and was opened to the public on July 2. Check out www.euphoria.com.my for more info and register for updates and exclusive invitations. Or call 03 7495 1788 or 03 7492 8000.