VIEW Rooftop was transformed into the perfect contemporary settings of a French summer lifestyle to celebrate the arrival of Kronenbourg’s latest brew, the Kronenbourg 1664 Blanc. Decked in a stylish blue bottle design, the brew is a refreshing wheat beer created from a century-old recipe that is suited for the taste of affluent beer drinkers in Malaysia.
Image Carlsberg Malaysia
Over 500 honourary guests including celebrities like Chermaine Poo, Cay Kujipers and members of the media celebrated the launch in style. Upon arrival, they were greeted with a spectacular display of two Kronenbourg 1664 Blanc bottles brought to life in the form of two spray-painted models accompanying the Managing Director of Carlsberg Malaysia, Soven Ravn on stage.
All night long, guests were entertained with dazzling performances by Malaysian violinist extraordinaire, Dr. Joanne Yeoh as well as locally-based DJ Gregoire Pagnoux. The event also hosted the launch of KL’s First Interactive Bartop, aptly named ‘i-BARtop’. The three and a half meter long display featured an interactive multi-touch surface which reveals videos of the Kronenbourg 1664 brand, picture galleries and event highlights of the recent happenings and promotions at VIEW. Another attraction that guests couldn’t get enough of was the interactive photo booth which enabled them to pose for pictures and receive them digitally via email. Naturally, the excited crowd took turns to have their pictures taken to serve as memorabilia for the night.
Kronenbourg 1664 Blanc is available in bars and clubs nationwide including the Library located in Puchong, Mid Valley, The Curve and Avenue K, La Bodega Pavillion, Ecoba, Bakita and The Hill.
Kronenbourg 1664 Blanc was launched at VIEW Rooftop Bar, GTower on 29 June 2011. For photos of the launch, visit our gallery.