Continuing their quest to preserve our environment, Kiehl’s teamed up with Yayasan Anak Warisan (YAWA) recently, to organize the (take a deep breath) ‘Save Our Rare Earth Eco-Coastal Adventure Camp’. Phew, what a mouthful!
Held over the course of 3 days the camp was aimed at budding eco-explorers aged from 10 to 17 years old that taught them everything from environmental responsibility, awareness and sustainability – awfully good habits that they will carry with them when they are ready to become the agents of change – whether they are in their schools, campuses or workplaces in the future. If only programs like this are compulsory in primary all schools. We Malaysians would be as spotless as Japan! Education Minister, please take note.
Kiehl’s “Save Our Rare Earth” has been an ongoing campaign for the youth for the past 3 years and each year, camp kids are taken on trips to explore various environmental issues that are currently plaguing our precious little planet. This year Kielh’s and YAWA’s camp had 80 participants that focused on catchments, corridors and coasts to educate them about the issues of water supply and how to preserve our water source. They learnt everything from river/lake cleaning, bird watching, wetlands geo hunt, and mangrove planting. As the wise Flight of The Concords sang, it’s “all about the issues” , yo.
Local celebs like Aishah Sinclair and media participated at the camp too for a day! Together with 60 other children, they planted 60 mangrove trees in Taman Alam. Mangrove trees are ugly but they sure are important! Mangroves play an improtant part to protect our eco-system and our coasts from storms, tsunamis and erosion.
In conjunction with this program Kiehl’s also released a limited edition “green” label for two of Kiehl’s best-selling products, the Rare Earth Deep Pore Cleansing Mask and the Ultra Facial Cream. Kiehl’s worked with 5 local celebrities, Aishah Sinclair, Atilia Haron, Baki Zainal, Henry Golding and Jane Ng, to design their own limited edition green label. Get your hands on em’ for the greater good. All the proceeds from the sale of the limited edition products goes to the YAWA foundation. Tis’ the season for giving, after all.
Kiehl’s Save Our Rare Earth Eco-Coastal Camp was held at Taman Alam, Kuala Selangor from 22 to 24 November 2010. Check out pix in our Gallery!