KFC Launches 11 NFTs In Collaboration With Local Artists, Holders Stand To Gain Monthly Perks

By Lara Kramer  •  11 May 2022 in News

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Following KFC Malaysia’s latest ‘Finger Lickin’ Good’ campaign, which seeks to serve Malaysians their timeless menu items at lower rates and generate pleasant moments, the famed branch has just introduced a new NFT collection showcasing artworks which portray classic KFC moments, among many other new features and benefits.

Three Malaysian artists created a total of 11 NFTs, which are an apparent reference to the branch’s 11 secret herbs and spices.

Wilson Ng developed four Together Editions pieces, while Book of Lai created four Moving Fried Chicken pieces, and Arif Rafhan established three Generations artworks of his own. Eight of the NFTs were put up for bidding on OpenSea yesterday at 1 p.m. and will close just before midnight on May 16th.

Each artwork has a starting bid of 0.08 ETH (RM834), which is roughly comparable to 39 Cheezilla Double Down combos. The remaining three, one from each series, will be given away via an Instagram contest commencing on May 12th.

Apart from obtaining a “finger-lickin'” experience, holders of KFC’s NFTs will also receive an RM20 KFC coupon monthly for the next year via a promo code supplied to their MetaMask wallet.

Users must leave a single comment on the contest post and tag one of the three artists with the hashtags #OriMomentKFC and #ItsFingerLickinGood for the Instagram competition.

Besides that, KFC Malaysia’s new brand head Stephen Chew and chief marketing officer Chan May Ling also outlined their plans for the campaign to win the hearts and bellies of KFC fans, featuring cheaper rates and exciting new activities.

Chew noted at a press event in KFC Pavilion KL that KFC is about the full experience of dining in the restaurant throughout life’s ups and downs, not merely the chicken.

He discussed the 75-year-old fast-food chain’s rich history as well as the hurdles of maintaining operations during the pandemic.

With the slogan “Finger-Lickin’ Good,” KFC strives to deliver its promise of uncompromised value, quality of food, and customer care.

KFC’s new Quality Taste Guaranteed policy, which allows consumers to scan a QR code and request a replacement for any unsatisfactory piece of chicken via an online application, was also revealed by Chan.

The team also disclosed a new Jimat Siang promo, a limited-time offer for value lunch combo meal packages reduced to as low as RM 7.99 via dine-in, takeaway, and drive-thru from Monday to Thursday, between 12pm and 2pm.

Among the six combo options, popular favourites including the Zinger original, Snack Plate Combo, and 1 piece-Rice Plate will be available.

Lastly, the KFC Klaw for Chicken Claw Machine, which is situated at Piazza@Starhill Gallery, allows pedestrians to compete for a chance at winning chicken drummies and vouchers. It will be operational from today until June 9.

Whereas at KLCC intersection and Pavilion ELITE, a mind-blowing 3D billboard will showcase delectable KFC moments to be witnessed by passerby.

Visit KFC Malaysia’s official website for more info.