JUICE Best Of 2025: Meet the Nominees for Person of the Year

By Ben Liew  •  19 Nov 2025 in Features

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What does it take to be PERSON OF THE YEAR? Not just someone who made waves, but someone who embodies talent, perseverance, and the ability to speak for a generation—even if that “generation” is simply your feed at 2 a.m. It’s someone so cool we’d want to hang out with them—grab a latte, walk the streets, swap stories—and still feel like they’re one step ahead of the curve.

At JUICE, we pick our nominees by listening to our readers, checking our editorial gut-feel, and noticing who’s making the moves, owning the moment, and showing up in full colour. Now, meet our six contenders…

1. Bay Doucet (@baydoucet)

Bay Doucet is the cool girl who somehow manages to feel both elusive and entirely familiar—like someone you’ve seen in a campaign, at a gig, and in a dream, all at once. A model, entrepreneur and creative spirit, she’s built her reputation on being effortlessly stylish without ever trying too hard. With her signature short fringe, easy-going charm and unmistakable aesthetic, she’s become one of the most recognisable modern faces of KL’s creative scene.

Bay has that grounded, quietly rebellious energy that makes you want to know what she’s thinking—or at least where she bought that jacket (plot twist: it might be from her own thrift store). As the founder of LOOOP, a beloved curated thrift spot that’s also nominated for Best Thrift Store in JUICE Best of 2025, she’s not just shaping style—she’s reshaping how people shop. LOOOP reflects her ethos perfectly: intentional, sustainable and undeniably cool. And just like her modelling work, it’s done on her own terms.

Bay represents a generation of creatives reinventing what it means to be a model in the digital age—less mannequin, more multidimensional storyteller. She’s stylish, self-aware and consistently authentic, making her the kind of figure our readers naturally gravitate towards. She’s the friend you wish you had, the muse you want to photograph, and the person whose playlist you’d steal—all rolled into one.

2. Lidia Chatura (@lidiachatura)

Lidia Chatura is a walking moodboard—part ethereal, part punk, part “don’t label me at all.” Based between KL and Seoul, she moves through the creative world with an almost cinematic quality, blending modelling, visual art and performance into a singular presence that feels fresh, fluid and beautifully unpredictable. If the future of fashion had a face, Lidia would be one of its boldest ambassadors.

Lidia has an uncanny ability to transform. One moment she’s a high-fashion muse; the next she’s expressing herself through art or experimenting with a completely new aesthetic. There’s a fluidity to the way she presents herself—never static, always evolving—that taps directly into the mindset of a generation embracing identity as a living artwork. Her style is expressive, her aura magnetic, and her creative instinct razor-sharp.

Lidia embodies the spirit of a cultural shapeshifter—someone rewriting the rules simply by being herself. She shows that cool isn’t a look or a trend; it’s an attitude, a commitment to moving through the world with intention and imagination. For JUICE readers, she’s the quintessential tastemaker’s muse: bold, boundary-pushing, and impossible not to watch.

3. Amirul Danial (@ihateamiruldanial)

Amirul is the kind of creator who doesn’t try to be cool—he just is. With a feed that’s equal parts fashion, chaos, and cheeky self-awareness, he’s become one of this generation’s most recognisable online personalities. There’s an ease to the way he dresses, jokes, and moves through the internet that makes people feel like they’re in on something fun, a little rebellious, and very him.

Beyond his online presence, Amirul hustles with All Love, his streetwear label that’s already gained enough traction to earn a nomination for Best Streetwear in this year’s JUICE Best of 2025. It’s got that exact energy he’s known for—playful, bold and rooted in authenticity—which makes the brand feel like an extension of his personality.

He represents a generation embracing self-expression without overthinking it. Relatable, charismatic and quietly influential, he’s the kind of creator who can spark a trend simply by being himself. And with All Love growing alongside him, it’s clear he’s on a steady rise.

4. Suganya (@suganyaaaaaaaa)

Suganya is one of those rare talents who feels like she’s been here all along—effortless on the runway, magnetic on camera, and quietly powerful in the way she carries herself. With a background in biomedical science and a career that’s taken her from local shoots to international covers, she’s become one of Malaysia’s most exciting modelling exports. Every appearance she makes—whether glammed up or bare-faced—comes with that signature presence: calm, controlled, and impossibly striking.

Suganya isn’t just walking runways; she’s walking a path she carved for herself. Her transition from academia to fashion wasn’t accidental—it was a series of bold choices backed by undeniable work ethic. That duality is what makes her so compelling: she’s beauty with discipline, glamour with grit, elegance with an edge. She’s the model who can stun on a cover one day and discuss complex science topics the next, making her feel both aspirational and grounded.

Suganya embodies a modern Malaysian success story—smart, ambitious and fully in charge of her narrative. She uplifts representation, pushes herself creatively, and shows that you can be multifaceted without losing your centre. For many of our readers, she’s someone to admire, root for, and learn from—all while scrolling through her feed in awe.

5. Angel (@bbyqngel)

Angel is the kind of performer who doesn’t just enter the frame—she owns it. As a member of DOLLA, one of Malaysia’s most unmistakable and influential girl groups, she’s carved out a persona that balances pop-star polish with an unmistakably playful, off-duty charm. With her mix of soft-girl aesthetics, sharp styling instincts and an effortlessly magnetic online presence, she’s become one of the standout personalities shaping Malaysia’s entertainment scene.

Angel’s performances with DOLLA blend synchronicity and swagger, but it’s her solo presence online that really sets her apart. She knows how to craft moments: a look, a snippet from rehearsal, a chaotic behind-the-scenes video—and suddenly everyone wants to be part of her world. She balances gloss and realness with a fluency that feels very now.

Angel represents the rise of Malaysia’s new-era pop icons—confident, expressive, and completely tuned in to their audiences.  With star quality that feels both intentional and instinctive, she embodies the kind of influence JUICE readers love: stylish, charismatic, and undeniably in her element.

6. Amy Loh (@amylialoh)

Amy Loh is a creative force in motion—an artiste, model, performer and storyteller whose work always feels intentional, expressive and unmistakably hers. As part of girl-group COËX, she’s carved out a distinctive identity grounded in confidence, craft and a strong visual signature. Onstage or online, she has a presence that feels polished yet personal, giving her a standout edge in Malaysia’s ever-growing creative scene.

Amy doesn’t just wear the clothes—she brings them to life. With years of modelling experience (starting at just 12!), she’s developed an instinctive understanding of image-making, and she channels that into everything she touches. Her style is bold but thoughtful, experimental but refined, and her content always tells a story.

Amy embodies the creative ambition that defines this generation—constantly evolving, always elevating and never afraid to take up space. She blends artistry with attitude, pop culture with purpose, and talent with relentless effort. For JUICE readers, she’s the cool girl who’s both aspirational and approachable, proving that you can be multifaceted and still stay true to yourself.

Voting for JUICE Best Of 2025 starts on 21 November and closes on 19 December.

Click here to vote for your faves now.

Follow us on Instagram for updates and the full results reveal.

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