Oscar nominee Jonah Hill has been tapped to star in an awkwardly funny advertisement for Palace Skateboards’ sneaker collaboration with adidas. In the video, it may seem like Jonah is flippantly throwing out skate terms, but the actor actually does hang out with skaters according to Palace founder Lev Tanju, as he told Dazed & Confused. Also, Jonah will be making his directorial debut with a skate film he’d written. So, the choice of having the actor is not as random as one would think. The actor obviously filmed his bit on a green screen as he glides along (or over, rather) the Palace store in London and the various people in the store, not making direct eye contact to them as he speaks skate jargon to the store patrons. Further adding onto the awkward humour, Jonah pronounces Reebok as “Ree-boke” and describes the sneakers as having intercourse with a rare white tiger on your – and his – birthday.
Watch the ad below:
Here’s the Palace x adidas Classics in three colourways: