Every month, DJ, TV host and man-about-town Joey G takes time off his busy schedule to share his thoughts on the dance music scene in and out of Malaysia. He talks JUICE about turning 8.
Text Joey G
First of all, I would like to start by wishing JUICE magazine a very big happy birthday! It has been 8 crucial years since the very 1st edition of JUICE went to press in 2002. That’s a total of 98 info-packed editions of the magazine to date, covering everything from events to launches, music to performances, singles to albums and interviews to gossip. It has even educated us on what is hot and not, but most importantly, JUICE is responsible for introducing most of today’s biggest and best performers to the masses.
My sidekick Bobo aka Mr. Fluff and I stand as a true testament to that, as it was JUICE that booked us to play our first performance as CosmicSpaceMunkys for their 4th anniversary party called “Hats & Bananas” in 2006 before anybody had even heard of us. DJs, MCs, producers, musicians, artists, designers and many more have at some point or another been featured in the magazine. I think it is safe to say that once you are featured in JUICE, people will know who you are and what you do.
Over the years, JUICE has evolved into a street culture magazine and some people say that it has strayed away from what used to be its core content, which is clubbing and dance music in the genres of house, tech house and progressive. I admit that in recent years, JUICE‘s coverage of what I would like to call “young music” has made the magazine synonymous with the nu rave, electroklash and indie dance music scenes. But we need to remember that magazines like JUICE are all about covering what is fresh and breaking what is new, and in order to do so, it must be down with what is current. And as the leading sounds of our local dance music scene are forever evolving, it just seems apt that JUICE gives these scenes some props. Magazines like JUICE are very important to the city because they play a major role in shaping the image and perception of our clubbing industry and the growth of its artists.
Tight jeans and colourful sunglasses aside, JUICE has done many great things for the local industry, and I hope the magazine will continue to grow and offer support for all rising stars. In addition, if any of you house music purists want to keep up to date with what is hot and not in the house music realm, then hit me up because that is what I am here for. So once again, here’s to the magazine with more juice than a crate of squeezed oranges. Happy 8th Birthday, JUICE!