Hennessy and the NBA Shoot and Score Once Again With Limited Edition Collections

By JUICE Malaysia  •  10 May 2024 in News

Thirsty for JUICE content? Quench your cravings on our Instagram, TikTok and WhatsApp

Hennessy, the world’s leading cognac house, and the National Basketball Association (NBA) have teamed up again to celebrate the spirit of the sport. This year’s collaboration between Hennessy and the NBA, themed ‘Without Your Spirit, It’s Only A Game’, echoes values of both brands, resonating with lovers of b-ball and fine cognac.

The beloved collaboration was launched at The Exchange, TRX, and showcased the fusion of basketball and Hennessy in a special pop-up space, which is opened to the public from 9 May to 19 May.

Guests can expect an array of engaging activities, exclusive merchandise, and opportunities to win exciting prizes and sample Hennessy’s exceptional range of handcrafted cocktails.

“Here at Hennessy, we are committed to maximising our potential, mirroring the dedication of our esteemed partners at the NBA. Throughout our journey, Hennessy has championed visionaries, trendsetters, and creative minds globally, bridging our rich heritage with a progressive cultural outlook. The collaboration with NBA goes beyond a partnership; it’s a celebration of the values that drive us to pursue greatness in everything we do” said Nausicaa Charrier, Marketing Director of Moët Hennessy Diageo Malaysia and Singapore.

“We envision the Hennessy x NBA 2024 Pop-Up space as a cultural hub where Malaysian basketball enthusiasts, cognac aficionados, and art lovers can come together to share their passions. Through this collaboration, we aim to inspire and uplift individuals to pursue their passions with dedication and determination, just like the athletes who grace the NBA courts”, she further added.

Win exclusive merchandise from the Hennessy x NBA partnership with Mitchell and Ness

By purchasing Hennessy products at participating outlets, you’ll be in the running to win the dynamic collection which features a variety of apparel items including varsity jackets (NBA luminary LeBron James was seen donning), jerseys, caps, and more.

Hennessy’s new designs encompass colour, structure, and materials, culminating in the dynamic and captivating Hennessy x NBA 2024 Limited Edition Series.

The Hennessy V.S.O.P x NBA 2024 Limited Edition gift box encapsulates the essence of basketball with its textured surface resembling basketball leather paying homage to the team spirit of NBA players. Meanwhile, the Hennessy X.O. x NBA 2024 Limited Edition packaging flawlessly recreates the spirit of the court, featuring a design inspired by the hardwood floor.

Launched during the NBA playoffs and championships, the series merges basketball-inspired elements with the essence of the court to showcase the culture and spirit of the game.

The Hennessy V.S.O.P x NBA 2024 Limited Edition is now available at selected retail outlets nationwide while the Hennessy X.O. x NBA 2024 Limited Edition is expected to be launched in July.

For more information, visit Hennessy Malaysia’s Facebook.