Heineken’s back for another year of celebrating the harmonious relationship between music and its beers with the brand’s #LiveYourMusic campaign. The immersive music experience will launch across Malaysia in November and will go on throughout December.
During these months, consumers can expect a variety of events and activities to take place, which will allow them to unlock over 100 music experiences specially curated by Heineken. For a teaser of what’s in-store, one of the prizes is a ‘Party Like a Star’ package for Tiësto’s show in KL that grants the winner and their 15 friends a private cabana — fully stocked with ice cold Heinekens. The other is an all-expense paid trip to Sensation the Ocean of White in Jakarta in February ’18.
The grand prize though, is a Heineken® Live Your Music Ultimate Music Journey to the USA — a trip to one of the club capitals in the world. For a hint of how momentous it will be, just this year the winners of the previous campaign were treated to an unforgettable experience at Coachella (we’re still trying working on getting over Kendrick Lamar’s set), so next year’s will be no different — if not even better.
Participation is fairly simple; every bottle or glass of Heineken purchased at participating outlets and stores will grant the consumer one point and the more points they have, the higher their chances are of winning some of the trips Heineken has planned. To validate your purchase, every Heineken beer bought comes with a scratch card with a unique code. SMS that code to the number given along with your personal details and your points will be authenticated. Then, you can check your ranking in real-time via the campaign’s leaderboard here. So, round your drinking buddies up next month and stay hydrated with an ice-cold beer.