Christmas is when we spend time with loved ones, overeat, and drink without realising how much alcohol has actually been consumed — which often leads to many drinkers to drive home drunk. Heineken aims to provide revellers with a promo code worth RM20 each to avoid them risking their lives to drive home while being intoxicated. This campaign with Grab runs from Monday 19 December ’16 until Sunday 8 January ’17. How this works is, Heineken’s safe drinking platform, Drink Sensibly, will be releasing promo codes each week via its Facebook page, then Grab users just have to apply it in the ‘Promo Code’ tab when booking a ride using the Grab app. Simple, easy, and most importantly, it’s safe.
The Drink Sensibly campaign began on Monday 19 December ‘16 and will run till Sunday 8 January ’17. Each promo code is worth RM20 and is limited to 1,000 users in the Klang Valley each week, obtainable via Drink Sensibly’s Facebook page here.
For more details, click here.