Heineken Imagine

By JUICE Malaysia • 09 Sep 2015 in Events

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A video posted by Heineken Malaysia (@heinekenmy) on Aug 5, 2015 at 10:17pm PDT

In a celebration of creativity and their long standing legacy, Heineken will be holding a pop-up gallery at the it venue space in the city — Slate @ The Row — entitled Imagine. The company has recruited a band of creatives from an array of industries– fashion, music, art, film– for an artistic showcase that will have your sensory organs go abuzz. Another added bonus feature of the event will be the unveiling of Heineken’s new Star Can which personifies the brand’s innovative spirit. The new can design still stays true to its iconic imagery but with a sophisticated and simple update– sleek aluminum and the bold Red Star, of course.

We can’t tell you who will be involved just yet as it will be revealed during event day itself, but as you may already know, the good folks at Gumball has commissioned Biji-Biji for an installation as part of the Imagine project. Watch a video of the team at work below: