Break Out Of Your Music Bubble With Heineken’s “Refresh Your Music, Refresh Your Night” Platform

By JUICE Malaysia  •  in Music
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Photo provided to JUICE by Heineken

We’ve all been there, and some of us still get stuck when it comes to finding new music. Well, you won’t have to be trapped in your music bubble any longer with the return of Heineken’s global music platform, “Refresh Your Music, Refresh Your Nights”.

The cross-genre, cross-culture music platform invites you to explore new sounds and expand your music tastes.

Photo by Heineken

Back with an exciting twist, the highlight of this platform is the all-new Heineken Fresh List – an exhilarating digital experience fostering new music discovery and connections. With its ability for music lovers to create refreshing blended playlists on Spotify with their friends and favourite artists, the Heineken Fresh List is unlike typical algorithms.

Powered by the Heineken Refreshing Algorithm, this innovation breaks the mould by intentionally introducing tracks outside common preferences, offering refreshing new music experiences.

This unique algorithm enables fans to blend their playlist with multiple friends and well-loved artists, including Martin Garrix, Uriah See, and DJ Ashley Lau.

Here’s how you can get in on the action:

Photo provided to JUICE by Heineken

Step 1: Visit the Heineken Refresh Hub platform here.
Step 2: Select an artist or any of your friends to refresh your playlist.
Step 3: Connect using your Spotify account.
Step 4: Get your Heineken Fresh List and invite more friends to join.

And that’s about it! You’re ready to go!

In addition, fans in Malaysia can anticipate an electrifying music event – Heineken Refresh – soon in Kuala Lumpur. The event promises to take its revellers on a journey through fresh tunes and a spectacular audio-visual experience.

You can also expect refreshing music experiences across participating outlets nationwide from April to June 2024, from immersive music games that’ll ignite your senses to grooving the night away at pulsating outlet activations.

Don’t miss out! Follow Heineken on Instagram and Facebook for updates.

Heineken and all these happenings are strictly for non-Muslims aged 21 and above. We’re all about being responsible – when you drive, never drink. Please #EnjoyResponsibly.