Looking to free people from their routines and explore the different scenes around their own cities, Heineken has launched its ‘Cities of the World’ global campaign in Malaysia. It’s about time KLites get inspired to move away from the usual mind numbing habits and discover more within our own backyards.
This two-month campaign is also a platform to introduce the Heineken limited edition ‘Cities’ bottles. Throughout last month to 15 September ’14, six specially-designed limited edition Heineken bottles have been made available to consumers. Each bottle represents one of six global cities – New York, Shanghai, Berlin, Amsterdam, London, and Kuala Lumpur.
A unique code found under the cap of each limited-edition bottle gives people a chance to win prizes, including an opportunity to unlock adventures in New York, courtesy of Heineken!
Heineken has also developed a mobile-friendly website which reveals unique locations across Malaysia. This geo-targeted compass gives people a look into interesting locations around their vicinity, enabling them to spark new experiences wherever they are.
Heineken’s ‘Cities of the World’ campaign runs from 1 August to 15 September ’14. For more information, head on over here.
Find photos of the launch here.