Green Light: Alexander McQueen

By Sueann Chong  •  in JUICE ♥
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Unless you’re Stella McCartney, we get a little skeptical when couture designers partake in environmental causes. So when Alexander McQueen announced that he has made a special limited edition scarf for the Home project (an environmental film to raise awareness on social issues and climate changes), we were admittedly surprised. We did feel like a dog with 2 tails although we’re not sure about him using stuffed animals at his Spring 09 show … even if he was trying to send a message across.

The controversial designer also known as l’enfant terrible, who has been making headlines since his first show, has launched a limited edition scarf which features a manipulated image of the earth made to look like a skull (to depict a dying planet) – we just hope he used renewable resources to make them. There are only 200 scarves produced and available at all Alexander McQueen Store in London, Milan, NY, LA and Las Vegas. It is also purchasable through his online store www.alexandermcqueen.com. All profits will be donated to www.goodplanet.org.

Home is an environmental film that was launched worldwide on 5 June (World Environment Day), and directed by Yann Arthus-Bertrand, co-produced by PPR and Luc Besson – yup the guy that gave us Transporter, Leon The Professional and Fifth Element. But don’t expect kickass stunts and action-packed scenes, Home is one of those put-your-thinking-cap-on and change-now-or-die kind of film, so get ready to start living differently after watching it below.

[youtube]http://www.youtube.com/watch?v=jqxENMKaeCU[/youtube]