G-SHOCK Channels Infinity & Rebirth With New Year of the Snake Release

By Danial Martinus  •  13 Jan 2025 in Fashion

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With Chinese New Year coming up, G-SHOCK has just released the GST-B400CX-1A, a stunning limited-edition creation inspired by the timeless elegance of the Year of the Snake.

The watch draws inspiration from the Ouroboros (Greek for “tail devourer”), an ancient snake symbol representing infinity and immortality. It’s also a motif synonymous with enduring prosperity—fitting for the Year of the Snake.

Refined ruggedness

Part of the G-STEEL series, the G-SHOCK GST-B400CX-1A has a slim profile that fuses resilience with an air of sophistication. The silver metal bezel frames a sleek black dial, accented with gold details that shimmer like a serpent’s scales.

It’s a versatile timepiece that seamlessly transitions between casual and formal settings, though it’s not exactly subtle. But that isn’t necessarily a bad thing.

The devil is in the details—or in this case, the snake. Intricate serpent patterns wrap around the side buttons and adorn the 3 and 9 o’clock positions, while the case back features a delicately engraved Ouroboros, making this watch a wearable work of art.

Aside from rugged good looks, this G-SHOCK has the brains to boot. The watch is solar-powered and features Bluetooth connectivity, ensuring an energy efficient design while outputting maximum power. Its Carbon Core Guard structure gives it immense shock resistance, and in case you find yourself taking a dip, the watch also features 200m of water resistance.

In terms of aesthetics, the G-SHOCK GST-B400CX-1A features a resin band and stainless-steel case that create a tactile mix of textures, elevating the overall look. The oversized buttons make it really easy to use, even with gloves on.

The watch is a celebration of culture, design, and innovation. With its sleek silhouette, rich symbolism, and forward-thinking tech, it’s definitely a timepiece to consider in the Year of the Snake.

Get it now

Launched on 10 January 2025, the GST-B400CX-1A retails at RM1,875. Whether you’re a watch aficionado or simply looking for that perfect statement piece to elevate your wardrobe this Chinese New Year, this timepiece is a must-have for G-SHOCK lovers.

To learn more about the watch, click here.

For more timepieces, head to JUICE Malaysia.