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H&M is proud to announce their collaboration with hip hop’s sharpest, G-Eazy. The multi-platinum recording artiste and producer is working creatively with H&M to develop new pieces in the season to come and define a style of his own.
G-Eazy recently released an explosive new album called The Beautiful & Damned and it looks like he isn’t stopping there.
As we can tell by G-Eazy’s fashion choice of leather trousers paired with a red velvet shirt, he’s a bold risk-taker in the fashion world. It leaves us wondering what exactly does he have lined up with H&M for the menswear collection?
“My style is like my signature and part of my creativity, it’s my way of expressing myself as an artist. I’m so proud of the G-Eazy x H&M collection and I’m excited to share it with the world,” says G-Eazy.
“G-Eazy is such a cool guy, he defines the menswear moment right now and it’s been a real pleasure to work with him on these sharp pieces. We love his unique take on streetwear with tailoring, and his love of checks and vivid colour. We look forward to reveal more about the collection with all G-Eazy and H&M fans.” says Andreas Löwenstam, H&M’s men’s head of design.
We can expect a collection of new season menswear essentials dropping on 1 March ’18 in H&M stores worldwide. In the mean time, read H&M’s full interview with G-Eazy for a sneak peek into the future.