Heineken Green Space teams up with scene builders Future Sound Asia to bring you a night of – well, we’re not telling – but there’ll be music, fashion and a secret set from one of the electro house world’s biggest international stars. Invites are limited to 150 only and the event will be held at a specially customised venue in KL. The only way to get yourself on the guest list and find out more is to follow a trail of viral hints and clues FSA will be leaving you through Facebook, Twitter and email over the next few weeks. Fun!
Future Sound Asia has been creating a diverse range of bespoke parties and events since they formed in 2001, introducing new and groundbreaking acts to Malaysia’s clubbers. “We came across a similar concept that was done overseas and thought it was a brilliant idea,” explains FSA’s Ben Law of their Green SpaceÂ guessing game. “The outcome of the concept was tremendous. We want to achieve the same here but it only really works with the elements of surprise and by giving people the unexpected.”
Limited to around 150 invited attendees at a specially customized venue in KL, Heineken Green Space will feature the floor-twisting electro and house sound that FSA’s parties and events have helped to bring to KL. There’ll be sets and shows from many of the local outfits that this pioneer scene builder has helped to promote, but the real gem will be an exclusive set from one of the electro scene’s biggest DJ/Producers. We won’t say more for now but we’re sure you’ll be flying high once you find out who it is.
For Future Sound Asia, 2009 has been a breakthrough year. Since 2001 the collective started by Ben Law has been quietly going about the business of introducing new and groundbreaking acts to Malaysia’s clubbers, which includes everything from mainstream club favourites like ATB, Marco V and Mauro Picotto to underground names like Shortee Blitz and Slacker.
But it was with their Heineken supported Dim Mak Festival at Bukit Kiara in May ’09 that all that investment paid off. Around 5,000 music lovers turned out to see a leftfield line up that included alt-faves Shitdisco, Steve Aoki, Pase Rock and Stretch Armstrong, as well as Twilight Actiongirl and LapSap, blur the lines between electro, rock, nu-rave and hip hop.
“We were very happy with the outcome of the festival,” continues Ben. “I think that clubbers are bored with the DJs who have repeatedly toured the country for the past few years, they’re thirsty for new music and new experiences. Electro has been dominating the dance scene recently and it caters to wider audience of people that are into rock, indie and hip hop as well as dance music. And I think with Steve Aoki and Dim Mak – as well as our local heroes TAG and LapSap – we chose the best possible entertainers to make our point. And I think that that’s what made it so successful.”
What we can tell you is that with FSA’s secret Heineken Green Space you can expect to be on the inside of the action. “Heineken Green Space is allowing us to challenge the perceptions of what events should be,” comments Jasmine Foong, Heineken Senior Brand Manager, “Heineken Music has always provided cutting edge music experiences for its consumers and music fans. Now, with Green Space, we are working with the creative community to break the borders down further and redefine what our fans think music events are.”
Future Sound Asia’s Heineken Green Space builds on the excitement generated by Twilight Actiongirl’s (TAG) Sunday afternoon slowdown at Bijou in August. Their idea was to return to the DIY spirit that made their first few shows at an underground club in 2004 such an alternative to the established club scene of the time but not by going for the energy jugular that has made their Friday night residency at Zouk’s Barsonic a byword for enthusiastic craziness. Instead they built a Green Space populated with chilled tunes, twisted board games like Indie Scrabble and Twister around relaxed sets from acts like Slowjaxx and Flica, freeing up the TAG guys to enjoy the party and sit down and enjoy a drink with old friends rather than having to build a club set from behind the decks.
And now the deets…
Heineken Green Space served by Future Sound Asia
Date: November, exact date will be leaked later
Time: 9pm to 2am
Venue: For venue information check the hints and updates at www.futuresoundasia.com, by following @futuresoundasia on twitter and at the Heineken Malaysia Facebook fan page.
Tickets: By invitation only (a mixture of the event host’s guests and Heineken Music members).