First Martell Retail Boutique In Asia

By Kevin Yeoh  •  in News
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Pavilion Kuala Lumpur shopping mall is graced by Martell’s first retail boutique in Asia. This is the only spot in Malaysia and it carries the entire range of Martell products. Martell VSOP, Martell Cordon Bleu, Martell XO, Martell Creation Grand Extra and L’Or de Jean Martell- take your pick!

Besides offering complimentary gift-wrapping services, gift packs are also available. They include the Martell VSOP with a cognac snifter designed by one half of Lapsap, DJ Blink, Martell Cordon Bleu with 2 limited edition cognac snifters designed by British fashion photographer Miles Aldridge and Martell XO with a specially-designed goblet with a crafted golden “M”.

This Malaysian debut will be the mark of the new Martell visuals to be rolled out internationally. The new style includes a revamped elegant, contemporary and movement evoking logo as well as emphasizing on the brand’s perspective on tradition. The new Martell look will be used throughout all communication and promotional tools.

Consumers will get to bag RM50 dining voucher to Angus Steakhouse at Pavilion KL for every RM500 spent at the Martell boutique. Diners there will get to taste the different Martell products at the Martell boutique with a certain amount spent at the restaurant.

The Martell boutique is not opened now right up till 28 February 2010 at Pavilion KL.