There are many stories behind how Heineken® has climbed to the top of the ranks to become the premium global beer it is today. In its latest campaign, ‘There’s More behind the Star’, the brand reveals secrets of the brewing process, its rich heritage, and Heineken®’s unparalleled international footprint. Its signature crisp and refreshing taste is enjoyed by consumers across 192 countries every day, proving its status as a world-renowned brew.
To enhance the pleasure of a perfect Heineken®, the brand developed its own perfect pour process to ensure the best drinking experience for its consumers. Join them for an exclusive 4-day event at TREC Kuala Lumpur to Discover What’s More Behind The Star at Heineken®’s star experience; you’ll even get to learn how to pour the perfect pint and score a personalised Heineken® glass while you’re at it.
The ‘There’s More Behind The Star’ campaign will be open to the public at TREC, KL from 9.00pm to 1.00am daily from 23rd August – 26th August 2017. Take note that the event is accessible to those 18 years of age & above only.
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