Director Nicolas Winding Refn for Hennessy X.O Odyssey Campaign


The auteur behind Drive and Only God Forgives, Nicolas Winding Refn, has been selected by Hennessy to envision the sensation of luxuriating a taste of Hennessy X.O. Dubbed the Odyssey campaign, the director interpreted said complex sensory journey with vivid imageries, rich colours, and a haunting, dynamic score by his frequent collaborator and film composer Cliff Martinez. Illustrating the campaign’s storyline – “Each drop of Hennessy X.O is an odyssey.” – he takes us through seven chapters (Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches, and Infinite Echo) exploring a dream of different textures, moods, and elements. We’re sure having a swig of this cognac makes you imagine yourself dipped in gold, or chocolate, or feel as though you’ve been set on fire – all figurative of course. But dressing up like Ryan Gosling a la Drive? We would make that a reality.

Watch the campaign video below:

Keep an eye on Hennessy on their official site or on Facebook for the latest update on this campaign.