Director Nicolas Winding Refn for Hennessy X.O Odyssey Campaign

By JUICE Malaysia • 02 Mar 2016 in News

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The auteur behind Drive and Only God Forgives, Nicolas Winding Refn, has been selected by Hennessy to envision the sensation of luxuriating a taste of Hennessy X.O. Dubbed the Odyssey campaign, the director interpreted said complex sensory journey with vivid imageries, rich colours, and a haunting, dynamic score by his frequent collaborator and film composer Cliff Martinez. Illustrating the campaign’s storyline – “Each drop of Hennessy X.O is an odyssey.” – he takes us through seven chapters (Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches, and Infinite Echo) exploring a dream of different textures, moods, and elements. We’re sure having a swig of this cognac makes you imagine yourself dipped in gold, or chocolate, or feel as though you’ve been set on fire – all figurative of course. But dressing up like Ryan Gosling a la Drive? We would make that a reality.

Watch the campaign video below: