Armani Hotel Milano

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Not content with dressing people, construction has begun on the Armani Hotel Milano in, where else, but the Italian fashion capital of Milan. Due to open its doors in 2010, Giorgio Armani’s flagship hotel in Italy will be located at Via Manzoni 31, on one of the streets within the fashion district of Milan, a mere stone’s throw from the spectacular Piazza del Duomo.

Commenting on the project Giorgio Armani said: “I feel a very special involvement in the project for the Armani Hotel Milano as it is located here, in my hometown. Every aspect of the hotel is a reflection of my aesthetic philosophy, and its position, above the Manzoni 31 concept store, will offer my guests the chance to experience a complete Armani lifestyle.”

In an organic process of design evolution, Giorgio Armani will apply his elegant, under-stated style to the 1937 building that was originally designed by Enrico A. Griffini.  The Armani Hotel Milano will occupy floors 2 to 8 of the existing building and will feature guest rooms and suites, a business centre, a restaurant, lounge bar, spa and wellness facilities. The first two floors and the basement will continue to house the existing Armani/Via Manzoni 31 retail area and restaurants; the brands and dining areas here include Emporio Armani, Armani Jeans, Armani/Casa, Emporio Armani Café, Armani/Nobu, Armani/Dolci and Armani/Fiori among others. An image resembling the new exterior façade has already been put up to cover the scaffolding. An exact replica of the building’s exterior, it will remain in place throughout the process of converting the building into one of the world’s most prestigious hotels.

Literally out to make the world a more elegantly stylish place to habitate, expect the opening of at least seven luxury hotels and three vacation resorts within the next ten years. Armani Hotels & Resorts’ Armani Residences within the iconic Burj Dubai in Dubai in the United Arab Emirates is due to open at the end of 2009. The second Armani Residences project has been unveiled in Marassi in Egypt.

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