Denim Enters An Independent New World

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Can a brand retain its youth? Sure it can. A brand, like person, can have a face-lift or, as it’s more commonly known, a rebranding.

Denim has taken a bold step in redefining its look to capture the oh-so-fickle Generation Y. Their event held recently at Laundry Bar, showcased 5 rebranded fragrances and also launched the Denim Music World competition. The competition that seeks to uncover Malaysian indie talent, has prizes worth over RM25,000 up for grabs. For full details, head on over to

There was also a Guitar Hero Showdown Demo and performances by The Deserters and Adil Johan Quartet later in the night.


Josh and Ayour of Gempak testing out Guitar Hero with Mr. Andy Lamont (Advisor, SDL Group) and Awal Ashaari.


The Deserters turning things up a notch.


The Adil Johan Quartet with Melisa Suciati getting into the groove.

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