Converse Century Launch @ Maison

By Kevin Yeoh  •  in Reports
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Images Danny Choo

Held at Maison, Converse commemorated their 100th year of being one of the world’s most iconic brands, with a rock n’ roll blast. From the psychedelic era of the 60s to the mighty kerrang of heavy metal of the 70s and grunge of the 90s, Converse has always been spied on the feet of music gods that disrupted the status quo. Fast forward to present day and even in 2007, a whopping artists with 7 out of the Top 10 selling digital albums wear Converse.

To celebrate the century mark, The Black Fives Converse “Century Pack” Premium Footwear Collection was unveiled. A limited edition collection of vintage inspired shoes that include intentionally well-worn leather, signature patches, contrast stitch detailing, flexed uppers, scuffed rubber, weathered laces, and special linings, only 300 were produced for each continent, and only eight pairs will be available in South-East Asia.

Fans of the brand will have to be incredibly determined to get a pair; the rest of us can catch some of that Converse action as the Converse Kombi Volkswagen hits the road. Reviving some of the countercultural spirit of the hippie era the tour will commence this month with bands Hujan, Komplot, Coco and street percussionists, Street Horn Syndicate hitching a ride. Stay tuned for details.

This report was published in the March 2008 issue of JUICE.