common bridges the gap this xmas

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Common, Common, Common. You done did it again. The on-and-off face of conscious hip hop stars in a new Christmas TV commercial for The Gap, in which he and a whole gang of cherubic b-boys and girls push the new Gap hoodie collection. It’s all good, Com’s done this before, selling Reebok’s Classic sneakers way back when. But rhyming about “living in the hood” as a metaphor for selling hoodies? What happened to all your good lines?
Anyway. See the video here. *sigh*

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