Chic Yamada SS11 Private Showcase @ Shoes Shoes Shoes

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2010 has been great for founder/designer Irene See and her label Chic Yamada. With the label’s expansion to UK and India through her highly successful Spring 2010 High Street Collection, Chic Yamada capped off the year with an intimate private showcase of the Autumn Winter 2010 collection.

Teaming up with Managing Editor of Tongue In Chic and renowned makeup artist Amber Lee Swan, the event taught 25 invited guests how to doll up, style up and accessorize their outfits at this special one-of-a-kind event. Two lucky guests even got a makeover and we were lucky enough to witness this transformation! Using the latest pieces in the collection, Sueann Chong advised us how to accessorize according the Autumn collections 2 main themes: ‘Trust Fund Baby’ and ‘Rocker Chic’.

Chic Yamada SS11 Private Showcase was held at Shoes, Shoes, Shoes on 25 November 2010. To find more about Chic Yamada’s latest collection, click here or log on to