Carlsberg Brings in the Year of The Rabbit

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As the # 1 beer brand in Malaysia, Carlsberg typically spreads happiness via bottle form. This year, Carlsberg ushers in the year of the rabbit by spreading jovial spirit and good tidings with it’s Happiness Float.

This year we welcome the year of the metal rabbit, which symbolises strength, resilience and determination. To celebrate this, Carlsberg created the Happiness Float. The float was adorned with 10 metal rabbits to bring luck, 3 horses for success and golden coins to symbolize happiness, wealth and prosperity in the upcoming year.

The ceremony was held at Carrefour Kota Damansara and floated all the way to Tesco Kepong on the auspicious day, January 11, or 11.1.11. Gong Xi Fa Chai!

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