Brick by Brick: A Closer Look at [email protected]

Leave it to Japan’s MediCom Toy to create a cutesy bear that’s made for the guys (and girls who have outgrown their love for fluffy toy bears)! [email protected] is a variation of MediCom’s Kubrick design with nine points of articulation, including the torso, head, arms, hands, hips, and legs. The head and waist swivels while the arms and legs rotate on a ball joint.

Images [email protected]

The first [email protected] was released on 27 May 2001 as a free gift to visitors of the World Character Convention 12. Since then, [email protected] have been released in different sizes and materials. While most are made of plastic, there are figures that come in wood, felt, glow-in-the-dark plastic and even metal!

[email protected] has become so iconic that they often collaborate with world renowned artists and designers to create design schemes for their standard mold. Contributors include visual artist H.R. Giger, graffiti artist Stash, and also couture fashion designers like Karl Lagerfeld and Vivienne Westwood. Due to their limited production and the participation of artists, [email protected] are generally considereddesigner toys and therefore predominately collected by adults.

Besides that, each [email protected] series includes figures in different themes like Basic which featuresa solid-colour figure with a letter in a second colour on itschest and when all nine figures are placed in a row, they spell the word [email protected] (awww….). Jellybean is a solid colour figure molded intranslucentplastic while in the Flag series, each [email protected] is painted as anation’sflag. Movie-themed [email protected] series include Horror wherethe figures are based upon well-knownhorror films and also SF(science fiction) which depicts [email protected] as science fiction characters like Darth Vader.

With legions of fans across the globe, [email protected] is set to be most sought after collectible toy since action figures!

[email protected] is available at Action City, The Gardens Mall and Tokyo Street, Pavilion KL. For more info, visit www.bearbrick.com.