Boxing Clever

Bobby Boucher, The Waterboy, would be pleased. Innovation always starts with a simple idea and while box cartons aren’t new, why nobody has thought about this until now beats us. Boxed Water is a new “packaged” water brand that is kinder to the environment and gives back as well. Ditching the environmentally grevious plastic bottle, the company found inspiration from the past in the century old beverage container and decided to keep things simple, sustainable, and beautiful.

This novel idea has nothing but good points. In their boxedwaterisbetter website it reads:

“- About 85% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed, and ethical way serve as an amazing renewable resource that benefits the environment even as it’s renewed.
– Boxes are shipped flat to our filler which is significantly more efficient compared to shipping empty plastic or glass bottles to be filled. The flat, unfilled boxes we can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles. Our cartons can also be broken down to their original flat state, and are recyclable in some areas.
– We’re also giving 20% of our profits back to the resources our product is composed of – water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it’s part of our company’s ethos and way of thinking to give back and participate.”

Thanks to Kevin Hockin who sent JUICE the pix. The packaging was designed by founder Benjamin Edgar who is one half of Unfortunately, Boxed Water is only available in the States but perhaps this initiative will spur companies localy to adopt the use of recycable Boxed Water and lessen the use of plastic.

For more info, visit