It’s easy not to think about all the evils of human trafficking when you live in a societyÂ where you’re constantly bombarded with meaningless distractions. When the typical modus operandi is to look great and feel great, no one really bothers about some 3rd world child being subjected to torture. Well, if there’s one thing JUICE Hates, with a capital “H”, it’s ignorance. Yes, we might be the authority on partying and nightlife, but we’re dead serious when it comes to issues such as this. And so is The Body Shop.
Instead of just making products for your outside bits, The Body Shop is looking inwards as they prepare to launch their “Stop Human Trafficking of Children & Young People” campaign on 1 September 2009 with aÂ special edition of their Soft Hands, Kind Heart Hand Cream – a hand lotion that cares on several levels.
Apart from being a protective hand cream that moisterises and invigorates your skin, sales from this product will go towards helping NGOs Tenaganita, Nur Salam, PS The Children and ECPAT International to combat the monstrosity of human trafficking. In fact, from the sale of each Soft Hands, Kind Heart Hand Cream which retails at RM39.90, a total of RM30 will be donated to those NGOs.
Soft Hands, Kind Heart Hand Cream also supports fair trade and features community trade olive oil from Italy sourced through the unique The Body Shop fair trade programme. This trade provides a sustainable income for olive growers and their famillies. And that’s so much more better than just making your hands feel good!
Don’t stop at just purchasing Soft Hands, Kind Heart Hand Cream. Get involved in The Body Shop survey (to gauge our level of understanding on this issue) which will be held simultaneously at all The Body Shop outlets in West Malaysia soon.