Baseline was started in 2012 by streetwear and basketball culture enthusiasts W and his homie Rahmat. The concept, quality, and thinking behind this brand are derived from basketball. The name itself is a b-ball term, a metaphor for their thinking in striving to reach for the hoop now that they’re in their competitor’s side of the court. Baseline debuted their first line of tees recently this month called Baseline Skeletons. Again, the concept revolves around b-ball, with the logo inspired by a renowned NBA team’s insignia as if Baseline Skeletons were a real basketball team — making it all the easier to root for them.
To order, email them at email@example.com, or check out their Facebook at facebook.com/BASELINE2012. Alternatively, find their products at Realmshop (10A, Jalan 1/77A Pudu, 55100 Kuala Lumpur, Malaysia) and Lou Belle Shop (Jl. Dr Setiabudhi #56, Bandung, 40141 Indonesia).