adidas Originals by Rita Ora SS15 Collection

By Cindy Low  •  in Runway
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Originals by Rita Ora SS15_10

Once again, Rita Ora has collaborated with the sports brand to create a line for the Spring/Summer collection. The concept of the collection resembles the energy and spirit of the vivacious singer, model, and style muse. The bold patterns and bright colour palette reflect Rita’s personal style and the running trends in the business. Drawing inspiration from Asian culture, particularly the dragon that’s symbolic of Chinese culture, the power and strength of the mystical creature, along with its colour tone of reds and yellow, is echoed throughout the Dragon Print pack. Also, the White Smoke pack evokes the mystery, elegance, and movement of smoke off fragrant incense. Weightless materials such as organza and soft French terry are used to mimic the languid mood of the collection.

Browse through the gallery that’s complete with lookbook and product images below:

The Rita Ora x adidas Originals collection is available at adidas Originals Concept Stores in Pavilion, Mid Valley, and KLCC and online.