While some brands constantly struggle to come up with something new every season, taking creativity too far if we might say, adidas know how to maintain their hype streak by going back to their old school vibes with the adidas Original adicolor Apparel Fashion for their SS18 collection.
The iconic adicolor is at a whole new level taking inspiration from the brand’s four classic sport hues – Bluebird, Fairway Green, Scarlett Red and Sun Yellow. You might remember these shades from their debut back in 1983. adidas have taken this inspo and implemented it into their Men’s and Women’s SS18 collections.
Not only that, adidas have also incorporated the ideal feel into adicolor that’s urban, casual and takes a more sophisticated look beyond gender binaries. They’ve also played around with their logos by manipulating their sizes and their usual placements. Something very new and spontaneous for the brand. We are definitely loving the change.
Photographer Charlie Engman and director David Lane teamed up to revive adidas adicolor’s campaign that exudes fun and humour, and most importantly, emphasises on gender neutrality and diversity.
This collection is something to look forward to for all sports fashion fans and people who want to stay true to their colours.
Head on over to adidas Original website, and style up your year with the dopest gear!