Absolut Hibiskus: The Bunga Raya is Now a Drink!

By Ben Liew  •  in News
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source: Absolut

With the coming and going of Merdeka recently, the makers of fine Swedish Vodka, ABSOLUT VODKA, have concocted the first-ever floral-flavoured vodka to hit Malaysian shores. ABSOLUT HIBISKUS was introduced to celebrate Malaysia’s Independence Day and Malaysia Day and we can look forward to artist collaborations and parties nationwide to sample this latest addition to the ABSOLUT family.

ABSOLUT HIBISKUS is incredibly easy to mix – perfect for creating complex cocktails or simple-one ingredient drinks. ABSOLUT passionately leads the creation of exceptional cocktails, bringing the cocktail culture in a new unexpected direction. The slightly acidic, berry-flavour hibiscus is underlined by the sweet notes of pomegranate – made from all natural ingredients. ABSOLUT also collaborated with 23Aubergine to create localised cocktails using ABSOLUT HIBISKUS – the results of which are Malaysianised ABSOLUT HIBISKUS cocktails like Calamansi, Ginger Lime, Chili, Pom-Rose and Tropical Passion – perfect for parties, gatherings and inspirational moments.

In support of Malaysian talents for creativity and innovation, Pernod Ricard Malaysia collaborated with artists from 3editions – a contemporary online art & design gallery at www.3editions.com to design four unique artwork pieces as part of their interpretation of ABSOLUT HIBISKUS. These designs were created with the underlying theme of empowerment which will be displayed at the ABSOLUT HIBISKUS party venues.

Be there to celebrate the coming of ABSOLUT HIBISKUS at Poppy KL, Luna Bar KL, Mois Penang and the finale at The View, KL.

Log on to the ABSOLUT Malaysia Facebook page at www.facebook.com/absolut.my for more flower power and party news. Pernod Ricard Asia will also be unveiling the world’s first ABSOLUT Brand Store at KLIA on 27 September 2013.