Soaring into the Year of the Dragon with Carlsberg

By Melanie Zhu-Han  •  10 Jan 2012 in News

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Carlsberg Malaysia welcomes the Year of the Dragon at the historical Thean Hou temple, in conjunction with the Chinese New Year campaign, commemorating the event with a first-of-its-kind green ‘Flying Dragon’, specially designed to ignite vitality and to introduce prosperity. Measuring 118 feet in length, Carlsberg’s magnificent green ‘Flying Dragon’ took flight at the resounding Chinese cymbals and traditional drums, after the appearance of eight Fook Gods, a joint performance of eight lions and a dragon dance. Carlsberg’s 2012 CNY tagline “Welcome the new year with the vigour of the dragon for an endless flow of prosperity” is complemented with a unique artistic creation of a dragon formed by hundreds of green Carlsberg bottles. The dragon, which features in the brand’s marketing campaign, comes complete with a pearl in its mouth, symbolising wealth, good luck, and prosperity in Chinese mythology.

Inspired by the legendary creature, the rewarding prizes from Carlsberg’s CNY RM4,888,888 redemption promotion include eight pieces of pure 999 gold Dragon Sculptures worth RM9,999 each. Each Dragon Sculpture carries a ball symbolising the “pearl of power”. Among the other promotional gifts are 888 pieces of pure 999 gold pendants worth RM999 each as well as 688,888 bottles of limited edition Carlsberg Gold pints that come in a special festive packaging for the CNY celebration. This Carlsberg promotion is available from now until 6 February 2012 or while stocks last. In the next few weeks, Carlsberg will be having roadshows covering key regional markets in Peninsula Malaysia. The appearance of the ‘Flying Dragon’, lion dance performances and more will be at various cities.

For more information, please visit www.carlsbergmalaysia.com.my