KFC x Mimi Fly Spotlight Deaf Awareness Month With Purposeful Dance Challenge

By Lara Kramer  •  09 Sep 2025 in Sponsored

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KFC Malaysia is putting inclusivity on the dance floor with the KFC x Mimi Fly Dance Challenge!

Running from 10 September to 10 October, the campaign celebrates International Deaf Awareness Month by spotlighting the hearing-impaired community and inviting Malaysians to dance, sign, and express themselves together.

Its tagline, “Dengan Isyarat Ada Makna, Dengan Jari Kita Sejiwa”, highlights the power of sign language and the importance of unity through expression.

 

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A post shared by @kfcmalaysia

The centrepiece of the challenge is ‘Sepakat’, a song inspired by KFC’s Community Care store team members who are hearing-impaired. The accompanying choreography includes sign language movements, turning the dance into an accessible and meaningful performance.

This follows KFC’s previous effort, Jom Belajar Bahasa Isyarat – Edisi Kepci, which encouraged Malaysians to pick up simple sign language words and phrases.

“Our team members who are hearing-impaired and persons with disabilities inspire us every day,” said Hanim Mazam, Chief Marketing Officer of KFC Malaysia. “Collaborating with Mimi Fly gives us the chance to build a platform that entertains, educates, and connects communities. This campaign celebrates their talents and reflects KFC’s commitment to inclusivity.”

To join, all you need to do is post your video on Instagram, tag @kfcmalaysia, use the hashtag #KFCMimiFlyChallenge, and make sure your profile is public. Don’t forget to include a special message for Deaf Awareness Month!

@kfcmalaysia

Malaysia, it’s here… The drop we’ve all been waiting for. KFC x Mimi Fly bawakan a song and dance inspired by our Community Care team members – Sepakat. In conjunction with International Deaf Awareness Month, kita celebrate inclusivity dengan Dance Challenge yang penuh makna. Stand a chance to win signed Mimi Fly x KFC T-shirts, and maybe… setahun makan KFC percuma! Step dia senang je: 1️⃣ Tunjuk dance move versi anda 2️⃣ Masukkan ucapan special 3️⃣ Post dengan #KFCMimiFlyChallenge This isn’t just a dance. It’s a movement. Tunggu apa lagi? Sahut the challenge! #Kepci #CommunityCareStore #DeafAwareness #SignLanguage #KFCMimiflyChallenge

♬ original sound – kfcmalaysia

That commitment is evident in the company’s operations.

KFC Malaysia runs three Community Care stores staffed entirely by PWD employees and employs more than 100 PWD team members across 70 outlets nationwide. The initiative is part of a wider effort to provide meaningful job opportunities and inclusive workplaces.

Malaysians who take up the challenge also stand to win prizes. 11 lucky winners will receive a signed KFC x Mimi Fly T-shirt, while one of them will also secure a year’s worth of free KFC meals.

The KFC x Mimi Fly Dance Challenge is not just a contest, but a movement that raises awareness, fosters inclusion, and honours the talents of the hearing-impaired community and PWDs.

For details and to submit entries, visit KFC Malaysia on Instagram, Facebook, or their website.

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